Keywords
Corporate social responsibility; Customer trust; Customer identification; Customer satisfaction; Customer loyalty; Hospitality industry
Article outlineShow full outline
Abstract
Keywords
1. Introduction
2. Research model and development of hypotheses
2.1. Customer loyalty and its antecedents
2.1.1. Consumer trust
2.1.2. Customer identification with the company
2.1.3. Customer satisfaction
3. Influence of CSR associations on C-C identification, trust and satisfaction
3.1. CSR associations and customer trust
3.2. CSR associations and customer satisfaction
3.3. Identification and satisfaction
3.4. Identification and trust
3.5. Trust and satisfaction
4. Methods
4.1. Data collection and sample
4.2. Measures
5. Results
5.1. Structural model
5.2. Testing rival models
5.3. Testing for mediation
6. Discussion
7. Managerial implications
Acknowledgements
Appendix A.
References
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دانلود مقاله لاتین مسئولیت اجتماعی شرکت و وفاداری مشتری: نقش اعتماد، شناسایی مشتری و رضایت امتیاز مورد نیاز
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سه شنبه, 11 آبان 1395 19:48
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